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or some, glamour and excess are synonymous, but glamour's original meaning—enchantment or magic—can often best be achieved with a bit of restraint. This brand of glamour, which inspires Emma Fletcher and informs the clothing she designs for her label, Lyell, casts its spell through simplicity, femininity, and timelessness. "Lyell has the fine details of early century clothing, but the shapes can be quite modern," Emma says. "I think overall there is a sense of understated grandeur to the line.” Ultra-feminine details like pleats and pin-tucks add interest and a sense of fun to otherwise everyday blouses and pencil skirts. Her vintage-inspired silk dresses and beautifully tailored pea-coats are also sure to be favorites of aspiring ingénues everywhere.

The Goods: Delicate blouses with velvet seams, nip-waisted dresses, and trim-fitting outerwear round out Lyell's sweet, stylish collection of girlish classics.